TCD theme is the top market share of the WordPress theme in Japan.
For the past eight years since we released the first WordPress theme in 2010, we have challenged the development of themes of all sectors regardless of individuals or corporations, and have steadily accumulated achievements.

When TCD entered the market in 2010 the quality of the domestic WordPress theme was very low. It was overwhelmed by overseas wordpress themes. TCD was no exception, and at that time, it did not reach the overseas theme in the design, the functionality, and all respects.

There were various factors that the domestic WordPress theme market was sluggish, but the biggest factor seems to be that WordPress theme industry did not have a generalist.
For example, the theme development at the time was the field of programmers or SEO consultants. Each of the leading technical and marketing departments was creating a theme in an independent environment.
There is no right and wrong about this, and it is no doubt that their activities have become the starting points for the development of the domestic WordPress theme.
However, at that time the theme that design, marketing, technology had become integrated still did not exist in Japan.
This point is also a factor that was lagging behind the overseas themes.

Then, how about TCD?

We were aware of the specific disparity from overseas themes early. However, it was difficult to realize it early even if we already understood.
Looking back on the past, we have continued days to trial and error while releasing many themes. And each time we released the theme, we made a ingenuity and improved the quality little by little.
Today’s TCD exists because of the passion of making products that always surpass previous ones.

Now, where is the global position of WordPress theme that was produced in Japan?
In my opinion, though there is a difference in linguistic market size, I think that the WordPress theme in Japan is not inferior to the world at all.
Rather, we have a stance to disseminate information from our side.
This does not mean that I have won or defeated anyone else but we think that it is a time to be confident in our products by changing the thought that we are lagging overseas.

Well, that’s it. I am writing this sentence in September 2018, but I have been doing the same thing for over eight years already. It is certainly an expert even if it mixes among those who are doing speakers with WordCamp. I have not been invited by WordCamp yet lol. Well, without a joke, they are different from the way, “I love WordPress, and to develop into more user-friendly items,” the direction that the aim is surely the same, it is ambition if we can get along even if it is not possible to cooperate in the future.

Anyway, TCD developers are passionate about what they want to create each day. However, it was not so from the beginning. There were times when we were creating a template that was not attractive. We’d be happy if you could see such a short history change in “TCD GALLERY”.

September 2018 From One TCD Developer