Handmade accessories and miscellaneous goods. There is a boom among beautiful women to open online stores.

Selling through stores set up as easily as social networking sites may become the norm.

If you want to set up a store easily, you tend to use simple stores such as Shopify or BASE in Japan.

However, if you make the most important part of the process easy, the rest will be difficult.

A store on a simple store service like Shopify or BASE does not belong to you. The platform is the deciding factor. If a platform raises payment fees, monthly fees, or adds optional restrictions, we have no choice but to comply. That leaves you with a permanent source of uncertainty.

Operating costs are also high. Settlement fees are 6-10% at the lowest. If you sign up with settlement company such as PayPal, you will pay around 2.x-3.6%.

The 3-5% difference in commissions puts pressure on profits. On a monthly basis, it may not amount to a large amount. However, in the medium to long term, it is a big difference.

For those of us who have installed our own payment systems on WordPress, it is like we are being exploited ourselves. Don’t think it is just a few percent. Because in the case of stocks and virtual currencies, you would choose a brokerage or exchange that charges as low as 1% commission, right?

If there is a 1% difference in commissions on a stock trade, we say that is enough to “lose” the commission.

So, the first thing to do is to choose the right environment.

The WordPress theme “Ankle” was born from the desire to solve these problems. We encourage you to choose the WooCommerce + WordPress + TCD theme environment.